Norfolk Southern

Fuel Conservation Awareness

Norfolk Southern’s internal Safety Department requested a Fuel Conservation Commercial to heighten employee awareness of NS-1, Rule L-238. As a result employees would be able to recognize temperatures that trigger adherence to fuel conservation procedures. Creatively, the goal was for employees to relate the importance of fuel conservation to his/her day-to-day driving experience.

Project

Don’t Be Fuelish

Client

Norfolk Southern

What We Did

Writer/Producer – Post Production