Norfolk Southern
Don't Be Fuelish
Client Story
Fuel Conservation Awareness
Norfolk Southern’s internal Safety Department requested a Fuel Conservation Commercial to heighten employee awareness of NS-1, Rule L-238. As a result employees would be able to recognize temperatures that trigger adherence to fuel conservation procedures. Creatively, the goal was for employees to relate the importance of fuel conservation to his/her day-to-day driving experience.
Video Challenge
OVERVIEW
Norfolk Southern’s internal Safety Department requested a Fuel Conservation Commercial to heighten employee awareness of NS-1, Rule L-238. As a result employees would be able to recognize temperatures that trigger adherence to fuel conservation procedures. Creatively, the goal was for employees to relate the importance of fuel conservation to his/her day-to-day driving experience.
SERVICES
Development
Production
Editing